Personal donations. A key resource to raise funds in Social Organizations

This 6-week course introduces students in the particular aspects of requests of funds to individuals, performing a complete and deep analysis of the subject from the theoretical matters up to the practical application.

The course will be given in Spanish

Duration: Six weeks

Estimated devoted time:

6 hours a week, on the days and times that each participant may have

Syllabus

Module 1: A social perspective on personal donations
• Our conceptual framework: from what point do we think about this matter?
• Charity, solidarity and fraternity
•The Economy of Communion: towards the Culture of Giving
• The challenge of organizations of civil society

Module 2: Understanding donors
• Why people donate?
• Money is necessary but not enough
• Current and potential donors: two worlds to be explored and known in detail
• Communication with donors: step by step and day by day

Module 3: The methods to request
• The pyramid of individual donations
• Big donors and small donations
• Different methods to request donations
• Personal requests
• Written proposals

Module 4: Massive campaigns to obtain personal donations
• Campaigns of donors
• Direct mail (or e-mail) with telephone follow up
• Campaigns of derivatives
  Campaigns to increase current donations
• Massive campaigns

Module 5: Developing links with our donors
• The culture of gratitude
• Ethics as central theme
• Transparency and rendering of accounts: how and when to inform donors?
• Rights and duties of donors and of the organization
• As closing and review of the course: let’s develop a decalogue of individual donations


Professor: Diana García See resume

Procedure:

Readings and bibliography
Group and individual activities
Interaction between professors and students through forums and chat

More information: tel: +(54) 11 4314-1015-/31  de 10 a 18 hs. e-mail: info@claritas.org

If you want to receive information about future editions of this course leave us information about you here.

The courses of Fundación Cláritas are paid courses in order to cover operative costs of their conduction. For the courses to be a specified answer to the needs of Social Organizations, the Foundation is committed to look for financing in order to offer scholarships to such institutions that are not able to pay the total cost. These scholarships will depend in each case on the financing obtained for such purpose and they will be duly announced before each edition of the course.